The Phygital
Music Revolution
Transforming physical media and live concert attendance into dynamic artist ecosystems.
Revenue by Year 5
$85M
69% Gross Margin
Phygital CAC
$1.50
vs $70 traditional
EBITDA (Y5)
$28.7M
33.8% margin
Watch the Demo
Watch how MIXD transforms a physical collectible into a dynamic digital experience. No QR codes, no logins — just tap and unlock.
More Videos
$8.4B
Live Events Market
18th consecutive year of growth in gross revenue, however attendance is softening due to high ticket prices.
+4.6%
Vinyl Sales Growth
Double-digit growth for 17 consecutive years, with premium physical collectibles continuing to surge.
33% CAGR
D2C Revenue Growth
Major labels like UMG pivoting fast to find new ways to connect and sell directly to fans.
752M
Baseline Subscribers
Wholesale new streaming acquisition slowing with market saturation.
Global streaming subscriber growth has collapsed from double-digits to just 6.2%. Major labels are scrambling — UMG's D2C pivot proves the wholesale model is exhausted.
Year-over-year subscriber growth rate
Premium physical collectibles, immersive experiences, and vinyl markets are surging. The Superfan isn't niche — it's the next core revenue engine for the entire industry.
$50–$125+
$10–$20
¢0.001
How MIXD Works
Tap. Unlock. Experience.Near-Field Communication instantly bridges the gap between physical collectibles and digital experiences — without QR codes or complex logins. A synergistic ecosystem where physical event acquisition feeds high-margin direct-to-fan revenue.
01Browse exclusive phygital releases from iconic estates, independent artists, and live events. Each drop is limited, collectible, and NFC-embedded.
Receive premium physical media — 180g vinyl, archival cassette tapes, NFC-embedded passes — shipped directly to your door with impeccable craft.
A single NFC tap instantly bridges your physical item to a dynamic digital ecosystem — exclusive content, community, royalties — no QR codes, no logins.
Fan ownership earns real benefits: revenue sharing, exclusive drops, artist access, and community standing. Superfans become stakeholders.
Platform Ecosystem
A Better, Deeper Experience
Each interaction strengthens the artist-fan relationship while creating sustainable direct revenue streams outside traditional distribution.
Tap-In to unlock 'first looks', unreleased studio cuts, alternate versions and exclusive tracks.
Receive special invitations to tour afterparties, intimate fan events, and private listening sessions.
Collect multiple physical items to unlock limited-edition merchandise bundles and digital collectibles.
A dedicated Artist Dashboard provides a 360-degree fan view, transforming scattered interactions into actionable insights for personalized DTC sales, engagement, and loyalty.
Real-time fan engagement tracking with always-on intelligence.
Breakdowns for event planning, tour routing, and marketing.
Psychographic data for brand sponsorships and partnerships.
Clear picture of physical vs digital engagement channels.
The Product in Action
Every MIXD drop is a fully produced phygital collectible — premium vinyl pressing, custom cassette, and an NFC insert card that unlocks a digital ecosystem. Each one limited, numbered, and never reprinted.
$125
Avg. retail ARPU
34.4%
Net margin
97%
Resale appreciation
The Velvet Archive
Collector's Edition #001
Solar Drift
Limited Drop #012
Nova Estate
Estate Drop #003
Chrome Ritual
Independent Drop #027
All drops include NFC-embedded insert cards — one tap unlocks exclusive digital content, royalty sharing, and community access.
Revenue Model
High-margin archival releases for iconic estates. Builds brand trust and funds the platform.
$125
Retail ARPU
34.4%
Net Margin
40%
Artist Royalty
$46
Unit COGS
Based on a 15,000 unit 'Iconic Estate' drop: $1.87M gross revenue. 180g black vinyl, archival cassette tapes, premium collector packaging, chartreuse NFC insert card. Superior to 10–25% traditional royalties.
MIXD's architecture outperforms mass streaming and Web 2.0 direct-to-fan models across every key metric that matters for sustainable growth.
62.5×
ARPU Advantage
97.9%
CAC Advantage
2–4×
Artist Revenue
MIXD transforms passive consumption into active ownership. While streaming offers only access and Web2 offers digital files, MIXD delivers tangible, collectible assets with embedded digital utility and NFC-driven interactivity.
Mass Streaming
Wholesale Access
Web 2.0 D2F
Digital Ownership
MIXD Phygital
Immersive Phygital Collectibles
Streaming economies rely on fractional pennies per play. Web2 D2F models generate modest one-time purchases. MIXD's phygital model commands premium pricing through scarcity, utility, and tangible value.
Mass Streaming
¢0.001 per stream
Web 2.0 D2F
$10–$20
MIXD Phygital
$50–$125+
Digital ad costs are skyrocketing across platforms. MIXD leverages live events and physical touchpoints to acquire fans at a fraction of the cost, turning every product into a self-reinforcing marketing channel.
Mass Streaming
$70+ (Digital Ads)
Web 2.0 D2F
$70+ (Digital Ads)
MIXD Phygital
$1.50 (Phygital Events)
Streaming exists entirely in the cloud. Web2 merch is static and disconnected. MIXD's NFC-enabled products bridge physical and digital worlds, creating dynamic, evolving experiences with every tap.
Mass Streaming
None
Web 2.0 D2F
Disconnected Merch
MIXD Phygital
Embedded NFC Utility
Neither streaming nor Web2 D2F platforms offer enterprise infrastructure. MIXD's white-label SaaS engine powers brands, venues, and festivals to deploy their own phygital ecosystems at scale.
Mass Streaming
None
Web 2.0 D2F
None
MIXD Phygital
Core White-Label SaaS Engine
Artists receive fractions of pennies from streaming and slim commissions from Web2. MIXD redistributes value directly to creators, offering 40% net profit share — 2–4x the industry standard.
Mass Streaming
15–20% of revenue
Web 2.0 D2F
10% commission
MIXD Phygital
40% net profit share
This dynamic leadership team combines Steven's deep music passion, business strategy, and product vision, and Devin's entrepreneurial drive, strategic partnership capabilities, and talent for simplifying complex tech.
Co-Founder & CEO
Founder, visionary, inventor, musician, and father. He has a music career background and over 20 years of experience in DTC and B2B market strategies, product development, IP, and eBusiness for Fortune 500 companies. Steve previously worked on a few startups, including one in healthcare and a lifestyle brand. MIXD is his answer to a lifetime of passion for music and a desire to make it better for all.
CO-FOUNDER & CBO
Serial entrepreneur and super-connector extraordinaire. Devin brings a network of tech titans and rock stars, and possesses an exceptional talent for packaging and simplifying emerging technologies for mass adoption. Devin's diverse background spans talent management, custom fashion, film production, consumer electronics, media, publishing and more.
CMO
Ryan is a powerhouse in strategic execution, renowned for crafting innovative go-to-market systems and cultivating dynamic content ecosystems. He fearlessly integrates cutting-edge AI to unearth profound insights, consistently driving critical initiatives forward with unparalleled clarity and momentum. His expertise transforms complex challenges into actionable, impactful results.
CFO
Alex is a financial architect and strategic visionary, adept at transforming complex financial landscapes into clear pathways for growth. With deep expertise in financial and strategic business planning, accounting management, corporate finance, and auditing, he consistently drives profitability and optimizes performance for diverse organizations. His leadership is pivotal in navigating financial challenges and securing sustainable growth.
Partnerships
Kat is a dynamic force in strategic partnerships, effortlessly blending her rich background in fashion and hospitality with cutting-edge Web3 and blockchain expertise. She's a master at identifying synergistic opportunities, driving innovation, and empowering artists, consistently forging impactful alliances that accelerate MIXD's vision and reshape the future of creative collaboration.
34×
Revenue Growth
Y1 to Y5 revenue expansion
+25pts
Margin Expansion
Gross margin 44% → 69%
80–90%
SaaS Mix Shift
B2B SaaS gross margins
33.8%
EBITDA Margin
$28.7M profit at Year 5
The next era of music and enterprise monetization. Four compelling reasons MIXD wins.
Streaming growth has decelerated to 6.2%. The major label mandate is now high-ARPU superfan monetization. MIXD is architected for precisely this inflection point.
Leverage Bandcamp's $1.73B artist community with a Web 3.0 superfan experience. Combine their artist reach with MIXD's high-ARPU phygital tools for mutual growth.
NFC 'Phygital' technology transforms live event passes into a $1.50 customer acquisition engine, bypassing a broken $70+ digital ad market.
The consumer flywheel serves as paid R&D, seamlessly transitioning into an 80–90% margin B2B SaaS platform targeting the $800B+ corporate market.
Investment Opportunity
$85M revenue target by Year 5 with 69% gross margins. The economics are undeniable.
MIXD is actively seeking strategic investment partners who share our vision for the future of music and enterprise monetization. Reach out to explore opportunities.
The webpage at https://www.youtube.com/embed/zHAoq50Q-Go?rel=0 might be temporarily down or it may have moved permanently to a new web address.
