The Phygital
Music Revolution
Transforming physical media and live concert attendance into dynamic artist ecosystems.
Revenue by Year 5
$85M
69% Gross Margin
Phygital CAC
$1.50
vs $70 traditional
EBITDA (Y5)
$28.7M
33.8% margin
The Mission
Building the Direct-To-Fan
Loyalty Culture
We are bringing intentionality — and revenue — back to fandom. MIXD is not just selling music. We are selling a deeper connection.
The Playable Collectibles
Our premium, high-margin vinyl records and cassettes. We partner with global brands to co-create these experiences. The brand pays for production. We create the experiences and the data. Together we ignite the flywheel.
The Gathering
The live events. We put our tech into every venue, every festival. You walk in, tap your pass, and you're immediately welcomed into the family. We turn tens of thousands of "concert goers" from nameless attendees into loyal, measurable superfans.
We are taking the artist's brand, their persona — the soul of their work — and turning it into an asset class for them and their legacy.
The Core Concept
PHYSICAL + DIGITAL = "PHYGITAL"
Phygital On-Ramp
Vinyl, cassettes and concert attendance (kiosk), both with Tap-In technology offer a magical, friction-free gateway into artist VIP ecosystems.
Instant Rewards
One mobile tap unlocks premium experiences, exclusive content, and personalized fan journeys — no tedious sign-ups required.
Unified Intelligence
A dedicated Artist Dashboard provides a 360-degree fan view, transforming scattered interactions into actionable insights for creators.
Phygital On-Ramp
Vinyl, cassettes and concert attendance (kiosk), both with Tap-In technology offer a magical, friction-free gateway into artist VIP ecosystems.
Instant Rewards
One mobile tap unlocks premium experiences, exclusive content, and personalized fan journeys — no tedious sign-ups required.
Unified Intelligence
A dedicated Artist Dashboard provides a 360-degree fan view, transforming scattered interactions into actionable insights for creators.
We're not building another app—we're creating the infrastructure that turns event attendance and album purchase into powerful loyalty engines, giving artists their first true CRM for the creator economy.
How MIXD Works
Tap. Unlock. Experience.
Near-Field Communication instantly bridges the gap between physical collectibles and digital experiences — without QR codes or complex logins. A synergistic ecosystem where physical event acquisition feeds high-margin direct-to-fan revenue.
01Choose a Drop
Browse exclusive phygital releases from iconic estates, independent artists, and live events. Each drop is limited, collectible, and NFC-embedded.
Get Physical
Receive premium physical media — 180g vinyl, archival cassette tapes, NFC-embedded passes — shipped directly to your door with impeccable craft.
Tap to Unlock
A single NFC tap instantly bridges your physical item to a dynamic digital ecosystem — exclusive content, community, royalties — no QR codes, no logins.
Earn Rewards
Fan ownership earns real benefits: revenue sharing, exclusive drops, artist access, and community standing. Superfans become stakeholders.
Unified Intelligence
Turn scattered customer data into targeted results. Our Agentic AI Dashboard builds an intelligent profile of your superfans, delivering the actionable insights you need to boost personalized DTC sales, engagement, and brand loyalty.
Watch the Demo
Videos & Media
Watch how MIXD transforms a physical collectible into a dynamic digital experience. No QR codes, no logins — just tap and unlock.
MIXD Venice
More Videos
Streaming Growth Has
Peaked
$8.4B
Live Events Market
18th consecutive year of growth in gross revenue, however attendance is softening due to high ticket prices.
+4.6%
Vinyl Sales Growth
Double-digit growth for 17 consecutive years, with premium physical collectibles continuing to surge.
33% CAGR
D2C Revenue Growth
Major labels like UMG pivoting fast to find new ways to connect and sell directly to fans.
752M
Baseline Subscribers
Wholesale new streaming acquisition slowing with market saturation.
Volume growth is decelerating fast
Global streaming subscriber growth has collapsed from double-digits to just 6.2%. Major labels are scrambling — UMG's D2C pivot proves the wholesale model is exhausted.
Year-over-year subscriber growth rate
Superfan ARPU dwarfs streaming
Premium physical collectibles, immersive experiences, and vinyl markets are surging. The Superfan isn't niche — it's the next core revenue engine for the entire industry.
$50–$125+
$10–$20
¢0.001
Platform Ecosystem
The New Superfan Paradigm
The Fan
A Better, Deeper Experience
Each interaction strengthens the artist-fan relationship while creating sustainable direct revenue streams outside traditional distribution.
VIP Access & Offers
Tap-In to unlock 'first looks', unreleased studio cuts, alternate versions and exclusive tracks.
Real-World Experiences
Receive special invitations to tour afterparties, intimate fan events, and private listening sessions.
Gamified Collecting
Collect multiple physical items to unlock limited-edition merchandise bundles and digital collectibles.
The Product in Action
Limited
Drops [examples]
Every MIXD drop is a fully produced phygital collectible — premium vinyl pressing, custom cassette, and an NFC insert card that unlocks a digital ecosystem. Each one limited, numbered, and never reprinted.
$125
Avg. retail ARPU
34.4%
Net margin
97%
Resale appreciation
The Velvet Archive
Midnight Frequencies
Collector's Edition #001
Solar Drift
Cosmic Resonance Vol. II
Limited Drop #012
Nova Estate
The Lost Sessions
Estate Drop #003
Chrome Ritual
Neon Genesis EP
Independent Drop #027
All drops include NFC-embedded insert cards — one tap unlocks exclusive digital content, royalty sharing, and community access.
Revenue Model
4 Verticals 1 Flywheel
Legacy Music
High-margin archival releases for iconic estates. Builds brand trust and funds the platform.
$125
Retail ARPU
34.4%
Net Margin
40%
Artist Royalty
$46
Unit COGS
Based on a 15,000 unit 'Iconic Estate' drop: $1.87M gross revenue. 180g black vinyl, archival cassette tapes, premium collector packaging, chartreuse NFC insert card. Superior to 10–25% traditional royalties.
Inspired Leadership
This dynamic leadership team combines Steven's deep music passion, business strategy, and product vision, and Devin's entrepreneurial drive, strategic partnership capabilities, and talent for simplifying complex tech.
Steven F Stuart
Co-Founder & CEO
Founder, visionary, inventor, musician, and father. He has a music career background and over 20 years of experience in DTC and B2B market strategies, product development, IP, and eBusiness for Fortune 500 companies. Steve previously worked on a few startups, including one in healthcare and a lifestyle brand. MIXD is his answer to a lifetime of passion for music and a desire to make it better for all.
Devin Herbers
CO-FOUNDER & CBO
Serial entrepreneur and super-connector extraordinaire. Devin brings a network of tech titans and rock stars, and possesses an exceptional talent for packaging and simplifying emerging technologies for mass adoption. Devin's diverse background spans talent management, custom fashion, film production, consumer electronics, media, publishing and more.
Ryan Edwards
CMO
Ryan is a powerhouse in strategic execution, renowned for crafting innovative go-to-market systems and cultivating dynamic content ecosystems. He fearlessly integrates cutting-edge AI to unearth profound insights, consistently driving critical initiatives forward with unparalleled clarity and momentum. His expertise transforms complex challenges into actionable, impactful results.
Alex McKean
CFO
Alex is a financial architect and strategic visionary, adept at transforming complex financial landscapes into clear pathways for growth. With deep expertise in financial and strategic business planning, accounting management, corporate finance, and auditing, he consistently drives profitability and optimizes performance for diverse organizations. His leadership is pivotal in navigating financial challenges and securing sustainable growth.
Kathryn Nowak
Partnerships
Kat is a dynamic force in strategic partnerships, effortlessly blending her rich background in fashion and hospitality with cutting-edge Web3 and blockchain expertise. She's a master at identifying synergistic opportunities, driving innovation, and empowering artists, consistently forging impactful alliances that accelerate MIXD's vision and reshape the future of creative collaboration.
Path to
$85M Revenue
34×
Revenue Growth
Y1 to Y5 revenue expansion
+25pts
Margin Expansion
Gross margin 44% → 69%
80–90%
SaaS Mix Shift
B2B SaaS gross margins
33.8%
EBITDA Margin
$28.7M profit at Year 5
Architected to Dominate
The next era of music and enterprise monetization. Four compelling reasons MIXD wins.
Perfect Market Timing
Streaming growth has decelerated to 6.2%. The major label mandate is now high-ARPU superfan monetization. MIXD is architected for precisely this inflection point.
Strategic Bandcamp Opportunity
Leverage Bandcamp's $1.73B artist community with a Web 3.0 superfan experience. Combine their artist reach with MIXD's high-ARPU phygital tools for mutual growth.
Unmatched Unit Economics
NFC 'Phygital' technology transforms live event passes into a $1.50 customer acquisition engine, bypassing a broken $70+ digital ad market.
Diversified Enterprise Scale
The consumer flywheel serves as paid R&D, seamlessly transitioning into an 80–90% margin B2B SaaS platform targeting the $800B+ corporate market.
Industry Insights
Explore the market data and industry trends shaping the future of our music economy.
Access comprehensive market statistics, revenue projections, and data-driven analysis.
Investor &
Partner Enquiries
MIXD is actively seeking strategic investment partners who share our vision for the future of music and enterprise monetization. Reach out to explore opportunities.